Booking Hotline

+91-8800461053 +91-8375037435
Logo Perch Service Apartments

A Digitally Powered Service Apartments Brand

Perch has been pioneering the concept of serviced stay in India since 2011. We currently have Serviced Apartments, Holiday Villas and Budget Hotels across Delhi, Gurgaon and Goa. The Perch India office is in Gurgaon and we have area offices in South Delhi & Goa. Our International office is in Melbourne, Australia. Our operating entity is Perch Residences Pvt Ltd and is a complete hospitality company. Our aim is to become a company offering standardized serviced stay solutions across India. We work with some of the largest Online Travel Agents as well as corporates in India, receiving constant feedback on improving our service offering.


We are the most technologically focused service apartment company in India and believe that managing growth today means managing a digital infrastructure while improving the core service offering

  • Digital backend Operations - Task Management Software & automation through Trello & Zapier.
  • Property Management Software - Innkey PMS is our partner for client operations at all our properties in India and Australia.
  • Channel Management Software & Straight Through Processing - Resavenue Channel Manager & Booking Engine
  • Review Management Software - We work with some of the world's best ORM software to automate review collection & processing.
  • Human Resource System - Greytip HR system to manage Payroll & Employee Records


People who want to start their own service apartments can become part of our Franchisee program  "Perch Partners". Its easy & profitable to convert a suitable property into a professional service apartment with "Perch Partners"

  • + Franchisee Setup - Ideal For Property Owners

    So you have always wanted to run a professional hospitality business but wanted some help? Maybe you have a great property & want to convert it into a profitable business that gives you the joy of hosting guests from all over the world. You can run a service apartment of your own if

    • Love working with people and interacting with international tourists
    • Inclined towards growing a business and willing to put in the extra effort
    • Good with people and are detail oriented
    • Own or manage a great property or set of properties, located in a commercial, tourist or socially important location
    • Digitally inclined and like to learn new things (No - you don't need to be a tech geek or a coder:)
  • + Franchisee Marketing - Online Marketing & Brand Building

    Marketing & Sales are two of the most widely used yet poorly understood words in any service apartments business. Many people underestimate the importance of building a brand that people can trust, delivers good service and is always available. Service Apartments business is less a real estate business and more a hospitality / operations business. It is important to keep occupancy high (70-80%) and we take care of it through the following

    • Creation & maintenance of property listings in relevant city / subcity on our website as well as partner sites
    • Create Google Maps, Business listing for the property and populating relevant information
    • Benchmarking of prices and adjusting them in real time for seasonality / occupancy
    • Managing all incoming calls for the franchisee coming to the main inquiry phone numbers / emails.
    • Creating blog, videos and other marketing material on our website as well as Social Media in order to build the properties "individual brand"
    • Roll out formal review system once the property has stabilized targeting top review sites -, Tripadvisor, Google Places
  • + Franchisee Growth Plan - Exclusive Territory Rights

    One of the biggest motivating factors for a business owner would be to grow the business in his/her city or town. Under "Perch Partners" we provide exclusive territory rights to help our partners develop their territory. The benefits are

    • Once a property matures (8-16 months), there is a steady flow of repeat customers, corporate clients and referrals who will seek out the property by name. At this point, the partners have enough "organic" demand to open a new property.
    • The break even for the next property is faster as it starts with the benefit of experience, a ready client base as well as a lower fixed cost base
    • Over a period of time, the partner can create enough capacity in his / her territory to achieve high revenue potential at substantially lower costs & overheads per apartment / room under management
    • We will provide you a complete 3 year revenue & cost projection for the property(ies) based Average Room Rent (ARR), Expected Occupany (EO), Cost by header (Utilities, Manpower, etc)
  • + Franchisee Operations- Digital Backend & Operations Systems

    The greatest pitfalls of starting a new business are the costs and time associated with learning the operations. As a "Perch Partner" you have access to the best systems and processes on day 1, helping you get operational within a period of 6-8 weeks (Estimated for 30 apartment property). You have the ability to access the following

    • Standard Operating Manuals for Manager
    • Automated process checklists and processes
    • Review Management Software (in 6 months of operations)
    • Property Management Software (if deemed appropriate for large size property)

Our Team

  • Madhu Singh

    Co- Founder of Perch

    Ms. Madhu Singh heads overall Operations,and has over 20 years of experience in the hospitality industry.

  • Nirmala Bisht

    Finance Manager

    Nirmala is heading the finance vertical for The Perch and has over ten years experience in the field.

  • Shaurya Singh

    Marketing & Strategy

    ISB Hyderabad ,Shri Venkateswara college D.U ,6years experience across consulting and hospitality .

  • Animesh Kumar

    Admin Manager

    Animesh is heading the Admin and Guest Relations vertical and has over seven years' experience in the field.

  • Alok Khati

    Head - Sales

    Alok is the Sales head for The Perch and has had a keen interest in the field, with over five years' experience.

  • Kailash Bhatt

    Head - Kitchen

    Kailash has been honing his culinary skills for over nine years and is an expert in Indian, Continental and Japanese Cuisine

  • Anthony M. Dass

    Logistics Manager

    Anthony has been a key member since inception and has extensive experience of more than 20 years in,Safety and Logistics.

Service Apartments Accreditation India

  • Recognized by the Tourism Ministry of India as a “Bed and Breakfast” establishment
  • "Tripadvisor Certificate of Excellence" 2016.
  • " Excellent Award" 2015
  • "Best Service Apartments in Delhi NCR" by Big Brands Research 2013
  • Featured in Global "ApartmentService" Annual Research Report 2012


Awards & Recognition for Perch Service Apartments