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About the Perch: Management Philosophy, Key Management & Careers

Perch Service Apartments was conceived in the year 2007 by Ms Madhu Singh and alumni from IIT, IIM & ISB, when service apartments were a nascent concept in India. There was a dearth of quality accommodation as well a deficit in the quality of services offered.

We have grown over the years as an organization, and this growth has also resulted in us becoming a more organized and professional organization. There was a conscious effort to imbibe the best international practices and develop a product with global appeal. Our attention to detail and excellent implementation has helped us receive several awards and media attention.Some of the important aspects looked at during the design phase were

  • + International Designs

    Since there were few if any contemporary designs in India, international service apartment design elements like emphasis on space, noise reduction, family spaces, self-contained living (kitchens), separate entrances as well as a low maintenance design.

  • + Infrastructure Management

    The local infrastructure in Gurgaon, Delhi and Goa  in terms of dependable electricity, water, safety and connectivity is constantly improving. Taking into account the local infrastructure, our serviced apartments and guest houses were designed with electricity backup, water purification plants as well as fool proof security like CCTV camera, physical gaurds, high walls, fire extinguishers and elvators as well as wide staircases.


    For the property owners we work with, we offer complete peace of mind. There is a well defined property maintenance which includes interiors, exteriors, electricals and all fitments.

  • + Trained Staff & Employee Development

    As service apartments has not yet evolved as a separate segment, our staff is mostly from conventional hospitality background. We believe in Employee Development through a range of informal training and job enhancements. Our focus on training has helped improve both customer and employee satisfation.


    Employees first is our motto and our managerial employees enjoy operational freedom and high levels of interaction with senior management. With limited hierarchy or official titles, employee communication and constructive feedback is highly encouraged.

  • + Multiple Property Types

    Perch has recently added studio apartments in Gurgaon to its portfolio of operations. Studio apartment design and management are distinct from other shorter stay apartments / guest houses as it is a self-contained unit with lower servicing requirements.


Our Team

  • Madhu Singh

    Co- Founder of Perch

    Ms. Madhu Singh heads overall Operations,and has over 20 years of experience in the hospitality industry.

  • Animesh Kumar

    Admin Manager

    Animesh is heading the Admin and Guest Relations vertical and has over seven years' experience in the field.

  • Nirmala Bisht

    Finance Manager

    Nirmala is heading the finance vertical for The Perch and has over ten years experience in the field.

  • Alok Khati

    Head - Sales

    Alok is the Sales head for The Perch and has had a keen interest in the field, with over five years' experience.

  • Kailash Bhatt

    Head - Kitchen

    Kailash has been honing his culinary skills for over nine years and is an expert in Indian, Continental and Japanese Cuisine

  • Anthony M. Dass

    Logistics Manager

    Anthony has been a key member since inception and has extensive experience of more than 20 years in,Safety and Logistics.

Accredited by several organizations

Perch Service Apartments is recognized by the Tourism Ministry of India as a “Bed and Breakfast” establishment for providing comfortable and standardized home-stay facilities. Tourism Ministry of India recognizes the Perch Service Apartments’ efforts to offer safe and affordable facilities to foreign and domestic clients. Perch Service Apartments is authorized by Government of India (Ministry of Tourism) as “Gold Category” Bed and Breakfast Organization


Awards & Recognition for Perch Service Apartments